Category: Uncategorized

Somewhere in the editing process, a sentence can lose its nerve. The slightly unusual word becomes a safer one. A specific detail makes way for a general claim. Someone suggests smoothing out the line that…

Some brands seem determined to make every sentence an event. The headlines wink. The buttons crack jokes. Even the delivery updates have something clever to say. It can be charming for a minute, but after…

A brand can sound completely different depending on where you meet it. Its homepage is warm and conversational. Its confirmation emails could have been written by a bank. Customer support sounds like another company altogether.…

An idea can sound perfectly convincing in a meeting and become surprisingly difficult the moment you try to write it down. Everyone agrees on the direction. The presentation looks good, the references make sense, and…

A page can be perfectly easy to read and still leave you confused. Every sentence makes sense, the language is friendly, and nothing feels particularly complicated. Yet by the end, you’re not quite sure what…

There’s a temptation in writing to explain everything. We introduce an idea, add a little context, explain what it means and then explain why it matters, just in case. By the time we reach the…

I’ve been trying to make more time for exhibitions whenever I’m travelling or between shoots. A recent visit to IMMA in Dublin to see Wolfgang Tillmans was a good reminder of how different it feels…

I took a few days off at the end of summer to slow down and spend some time away from work. There was no real plan for the week, which was exactly what I needed.…

I’m planning a new series of photography workshops in Paris this autumn, focused on portraiture, lighting, and working with people on set. The sessions will be practical and hands-on, with time to shoot, review images,…

We spent a week travelling around Iceland for a campaign shoot, with a converted Land Rover as our base on the road. It carried most of what we needed during the day, from camera equipment…

We spent a few days with Emmanuelle and Jack shooting a new editorial. We kept the team small and the schedule relaxed, which gave us time to work through different setups without rushing. There was…

I spent most of the week moving between shows, backstage areas, and a few editorial and brand shoots. Some days started early and finished very late, and plans often changed at the last minute. I…